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        "rendered": "<h1 class=\"wp-block-heading\">M\u00f3berg sells Heimkaup.is<\/h1>\n\n\n\n<h4 class=\"wp-block-heading\">The buyers of Heimkaup are Gu\u00f0mundur Magnason and other investors.<\/h4>\n\n\n\n<p>M\u00f3berg ehf. has decided to sell Heimkaup.is from its operations. The buyers are Gu\u00f0mundur Magnason and other investors, who acquired the company through their purchase of Magna ut\u00fa\u00f0i ehf., the owner of Heimkaup.is, Sk\u00edfun, and Gamestation.<\/p>\n\n\n\n<p>M\u00f3berg CEO Skorri Rafn Rafnsson says the sale relates to the company&#8217;s vision. &#8220;M\u00f3berg plans to focus on other areas, including Bland.is, which is the most popular marketplace in the country, Netg\u00edr\u00f3 ehf., the technology and design company WEDO ehf. and M\u00f3i Internet ehf. who owns 433.is, Sport.is, H\u00fan.is and other websites,&#8221; says Skorri Rafn.<\/p>\n\n\n\n<p>The new owner of Heimkaup is Gu\u00f0mundur Magnason, manager at Latab\u00e6. He has been the Sony Center, Office One, and BT manager since 2005. &#8220;I have considerable experience in traditional retail operations, but I have great faith in the potential of online shopping in Iceland. Our goal is to continue the development of Heimkaup. It is a leader in this field in this country. Customers appreciate the convenience that comes with this way of shopping, and the opportunities are great,&#8221; says Gu\u00f0mundur.<\/p>\n\n\n\n<p>Heimkaup.is has over 10,000 product numbers from around 650 brands and was founded over a year ago.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Link to the news on <a href=\"https:\/\/vb.is\/frettir\/moberg-selur-heimkaup\/\">Vi\u00f0skiptabla\u00f0i\u00f0<\/a><\/p>\n\n\n\n<p><\/p>",
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