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        "rendered": "<h1 class=\"wp-block-heading\">Sk\u00edfan buys Heimkaup.<\/h1>\n\n\n\n<p>Sk\u00edfan ehf. has bought the operation of Heimkaup.is, but Heimkaup.is operates, among other things, an online store of the same name. Sk\u00edfan operates two stores under the name Sk\u00edfan\/Gamest\u00f6\u00f0in, in Kringlunn and Sm\u00e1ralind.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00c1g\u00fast Gu\u00f0bjartsson, Sk\u00edfun&#8217;s manager, says this is a step in the right direction.&#8221;The future of entertainment sales is here. Sales are increasingly being made online, and our customers want to be able to buy their products in the comfort of their own homes, as well as Heimkaup.is fits right into our vision.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>According to \u00c1g\u00fasts, Sk\u00edfan&#8217;s most prominent owner is the M\u00f3berg company, but Fj\u00f6lvar Darra Rafnsson and Skorra Rafn Rafnsson mostly own it. M\u00f3berg also owns the websites Bland.is, Sport.is, 433.is, Hun.is and Hann.is. Skorri Rafn is the CEO of M\u00f3berg.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Link to the news on <a href=\"https:\/\/www.mbl.is\/vidskipti\/frettir\/2014\/03\/24\/skifan_kaupir_heimkaup\/\">mbl.is<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>",
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