Móberg sells Hópkaup.

Magna stores, which own Heimkaup, have bought the operation of Hópkaup from Móbergi ehf.

Magna stores, which own Heimkaup, have bought the operation of Hópkaup from Móbergi ehf. The company’s announcement states that this purchase will strengthen Heimkaup’s position and activity in the online market. Group purchases were established in 2012.
“Móberg has been running Hópkaup for over a year, but we want to sharpen its focus, which has increasingly turned its attention to developing payment solutions for smartphones and the Internet. Selling Hópkaupa is part of that,” says Skorri Rafn Rafnsson, CEO of Móberg, in a press release.

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